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 Global footwear brands have discovered the value of design collaboration with external creative resources. Celebrity designers, athletes and famous society trendsetters have all left a mark on footwear design and fashion.

A broader opportunity to use outside design support is often missed, however. The “not invented here” syndrome can block valuable outside contributions in day-to-day design activities.

Footwear design is more than simply getting someone else to come up with creative ideas for your company. It’s a viable operational strategy to successfully make and move new shoe concepts into an intensely competitive marketplace.