Business Process
Trend and influence identification, fashion forecasting, market and brand surveillance, monitoring consumer opinion and behavior. Put them all together and call it business intelligence if you like, but mastery of each facet is a prerequisite to picking winners in the continuous battleground we call the marketplace.
And then it takes skill, sophistication, intuition, and sometimes, it seems, luck.
Luck however, favors the prepared mind. Mercury’s 30 years of successful experience represents the pinnacle of preparation, with our long term track record of picking winners making
it clear
that luck has very little to do with it.
Acquiring, distilling and communicating business intelligence into design direction and development leadership initiates our product process. Fully briefed, our Asia Design Center generates multiple iterations and variations on the themes and motifs, culminating in a stream of artwork, CADS, patterns, samples and colorways.
Avoiding the pitfalls of design by committee, analysis paralysis, consensus suspensus, and premature risk management, the volume of quality output generated at the ADC defies conventional development timeframes.
With a full spectrum of idea samples rapidly in hand, your merchandising process can run a fully informed selection process, with ample opportunity for evaluation, refinement and re-iteration of important ideas.
Simultaneously, our manufacturing management staff is setting the groundwork for successful project execution, commercializing patterns and materials, building timetables, narrowing economic expectations, closing commitments throughout the critical path.
Achieving perfection to this point in the project means little if execution fails in production. Bad shoes, late shoes, diving catches and excess anxiety constitute intolerable failure.
The only assurance of consistent success is a properly trained, skilled and motivated staff intensively managed to a proven process. Which fairly describes our manufacturing management group.
We use structured communication tools, data gathering, in-process quality management and intervention to indoctrinate best practices while identifying risk paths and failure chains. We select cooperative manufacturing partners who are serious about quality and improving their skill sets through progressive management.
Getting the right shoes in the right box in the right container on the right ship on the right day sounds simple. Far from it. We just make it look that way with modern database tools, daily communication system-wide, and attention to documents and details that is deeply ingrained in our logistics culture.